“We truly believe in creating designs that will revolutionize the jewellery market, and by doing so, we have not only created a long term relationship with our clients, but also carved a niche for ourselves in the current market”

Prabhudas Parekh

Founder Shilpa Lifestyle

At Shilpa Lifestyle, jewellery is not a product, but rather an expression of art. Shilpa Lifestyle today is a leading Jewellery brand from Rajkot, Gujarat known for its intricate craftsmanship and unmatched styles. Prabhudasbhai Parekh, its visionary and committed founder, started his retail showroom Shilpa Lifestyle in Rajkot (Gujarat) in a 650 sq. ft. area on 10th October 1989. Then in 1992, came his elder son Bhaskar Parekh to join him to pave the way of their future success. His younger son Hiren Parekh, an MBA from Madras University, Chennai, joined in 1994 to add some innovative concepts in their diamond jewellery business. With their outstanding qualities like integrity, commitment, an array of creative and innovative gold and diamond jewellery designs and winning customers' trust, Shilpa Lifestyle flourished into a 3200 sq. ft. dazzling showroom at Palace Road as well as opened another glorious showroom at Akshar Marg, Rajkot in 1600 sq. ft. area with an awesome range of choices in gold and diamond jewellery available for their valued customers.

He proudly remembers that they exported their first consignment of jewellery to Houston, US in 1991. Adept and deeply knowledgeable in jewellery, Mr. Bhaskar Parekh has won the awards of 'Pride of Rajkot' & 'Brand of Rajkot' by the Jewel of Saurashtra and 'The Best Retailer' Award for Shilpa Lifestyle. Shilpa Lifestyle has also been awarded as 'The Best Jewellery Brand of Saurashtra (Gujarat)' by Gem & Jewellery Trade Council of India.

Shilpa Lifestyle continues to set the standards for the ultimate in fine gold and diamond jewellery. Mr. Prabhudas Parekh’s unique design philosophy helped to revolutionize fine jewellery designs, and remains at the cornerstone of a timeless aesthetic that continues to inspire all Shilpa Lifestyle creations. From the most exclusive collection of gold to the adorning collection of diamond jewellery, for about three decades, the Shilpa Lifestyle is a name that has been synonymous with the best that there is. Shilpa Lifestyle takes pride in its collections, which are fashioned only by the masters of jewellery craftsmanship. Not only are the items from the house of Shilpa Lifestyle elegant and extravagant, they are durable as well and are time-tested.

Design and Product Philosophy

Purity, integrity and quality are the pillars on which the reputation of Shilpa Lifestyle stands. Whether it's our craftsmen or artisans, their creations and the showrooms where they are displayed, the highest levels of quality standards are maintained to achieve unparalleled perfection. Deeply rooted in its tradition of ethical practices, Shilpa Lifestyle ensures purity, creativity and to delight every customer with satisfied and motivated teamwork. It's enchanting designs which adorn the beauty and makes the special events in the life of every woman memorable, Shilpa Lifestyle endeavors to be an inseparable part of her journey. As an innovative jeweller, we realize the varied needs of every bride and that is our inspiration behind creating special wedding jewellery collections catering to every culture.

With the popular day to day jewellery, Shilpa Lifestyle makes way into the jewellery box of working- ladies who prefer contemporary designs and suitable to wear in a workplace for them as well as for the homemakers and youngsters. With glorious and ornate creations in gold, diamonds, Kundan, Polki and precious stones, Shilpa Lifestyle always looks to accentuate beauty and glory that would adore every woman. The radiant splendor of a diamond and the glitter of gold are incomparable. Treasured extravaganza, Shilpa Lifestyle's diamond & gold jewellery comes together to make statement jewel pieces that celebrate eternal love and symbolizes an inseparable voyage of a relationship.

To achieve the highest levels of quality in its jewellery, Shilpa Lifestyle carries out extensive quality checks and sources diamonds of VVS graded clarity, EF rated colours and IGI certification, while gold is BIS certified hallmarked, ethically acquired from reputed, trusted and certified suppliers only. Every jewellery here is a labour of love that stands witness to the beauty of the one who wears it. Shilpa Lifestyle takes great pride in providing a unique experience for buyers that considers every customer's specific needs and choices. Our enthusiastic team has a deep knowledge of the jewellery showcased and its members are always keen to deliver excellence seamlessly.