OUR BRAND STORY
At Shilpa Lifestyle, jewellery is not a product, but rather an expression of art. Shilpa Lifestyle today is a leading Jewellery brand from Rajkot, Gujarat known for its intricate craftsmanship and unmatched styles. Prabhudasbhai Parekh, its visionary and committed founder, started his retail showroom Shilpa Lifestyle in Rajkot (Gujarat) in a 650 sq. ft. area on 10th October 1989.
Then in 1992, came his elder son Bhaskar Parekh to join him to pave the way of their future success. His younger son Hiren Parekh, an MBA from Madras University, Chennai, joined in 1994 to add some innovative concepts in their diamond jewellery business.
Explore the Rajasthan Rajputana collection featuring delicate designs in gold and diamond. These fascinating designs are complemented by brilliant craftsmanship. Shilpa Lifestyle presented Rajasthani Rajputana Jewellery Collection to enliven the glory of the royal epoch. The collection is inspired by the various facets of Rajasthani Rajput culture where you experience the magic of the colourful Rajasthan where each piece of jewellery is a story in itself.view collection